Slogans in Advertising
When well-used and oft-repeated, a slogan can become part of the fabric of a brand. But how do you build a strong connection between slogan and brand? It’s not simply a matter of tacking a slogan onto an ad, because an ad with a slogan isn’t necessarily more effective than an ad without one. A slogan that is merely an endline or sign-off to an ad is unlikely to make a contribution to the success of either the advertising or the brand; the creative must integrate the brand and slogan in such a way that the slogan can strengthen branding, or have some other effect.
If you got this far, here are the
When well-used and oft-repeated, a slogan can become part of the fabric of a brand. But how do you build a strong connection between slogan and brand? It’s not simply a matter of tacking a slogan onto an ad, because an ad with a slogan isn’t necessarily more effective than an ad without one. A slogan that is merely an endline or sign-off to an ad is unlikely to make a contribution to the success of either the advertising or the brand; the creative must integrate the brand and slogan in such a way that the slogan can strengthen branding, or have some other effect.
Have some fun. Open up a word document and see if you can identify the product associated with the slogan.
These are due in class today. No extension.
Foods and Beverages
♦ Makes hamburgers taste like steakburgers
♦ Eaters, start your orders
♦ Good to the last drop.
♦ Have it your way.
♦ Is it in you?
♦ Love it for life
♦ No rules, just right.
♦ Think outside the bun.
♦ We're cooking now.
Clothing and Fashion
♦ A diamond is forever.
♦ Because you're worth it.
♦ fcuk advertising.
♦ I am what I am.
♦ Impossible is nothing.
♦ Just do it.
♦ The mark of a man
♦ The jeans that built America
♦ There's a bit of the west in all of us.
Automobiles
♦ Born to perform.
♦ Break through
♦ Eye it - try it - buy it!
♦ Designed for living. Engineered to last.
♦ It's not your father's Oldsmobile anymore.
♦ Inspiration comes standard
♦ Zoom-Zoom.
Electronics, Broadcasting, Communications
♦ 1000 songs in your pocket.
♦ Always low prices. Always
♦ Acquire, manage and listen.
♦ Do you have the bunny inside
♦ Get more
♦ Game on. And on. And on.
♦ How many bars do you have?
If you got this far, here are the
correct responses for the slogans
Foods and Beverages
♦ Makes hamburgers taste like steakburgers A-1
♦ Eaters, start your orders. ~ Chipotle
♦ Good to the last drop. ~ Maxwell House Coffee
♦ Have it your way. ~ Burger King
♦ Is it in you? ~ Gatorade
♦ Love it for life. ~ Dannon Yogurt
♦ No rules, just right. ~ Outback Steakhouse
♦ Think outside the bun. ~ Taco Bell
♦ We're cooking now. ~ Denny's
Clothing and Fashion
♦ A diamond is forever. ~ DeBeers
♦ Because you're worth it. ~ L'Oreal
♦ fcuk advertising. ~ French Connection United Kingdom
♦ I am what I am. ~ Reebok
♦ Impossible is nothing. ~ Adidas
♦ Just do it. ~ Nike, Inc.
♦ The mark of a man. ~ Old Spice
♦ The jeans that built America. ~ Lee
♦ There's a bit of the west in all of us. ~ Wrangler
Automobiles
♦ Born to perform. ~ Jaguar
♦ Break through. ~ Cadillac
♦ Eye it - try it - buy it! ~ Chevrolet
♦ Ford. Designed for living. Engineered to last. ~ Ford
♦ It's not your father's Oldsmobile anymore. ~ Oldsmobile
♦ Inspiration comes standard. ~ Chrysler
♦ Zoom-Zoom. ~ Mazda
Electronics, Broadcasting, Communications
♦ 1000 songs in your pocket. ~ Apple iPod
♦ All the news that's fit to print. ~ The New York Times♦ Always low prices. Always. ~ Wal-Mart
♦ Acquire, manage and listen. ~ Apple Computer
♦ Do you have the bunny inside? ~ Energizer Max
♦ Get more ~ T-Mobile
♦ Game on. And on. And on. ~ Apple iPod Touch
♦ How many bars do you have? ~ AT&T Wireless
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