Tuesday, April 30, 2019

300 Word Article Revision Due; Non-Fiction Novel Tasks; New Journalism

Period 7:

Please complete TASK #3 (your edited 300 word article) and turn in WITH YOUR EDITED COPY! (I need to see how your partner helped you edit your work...!)

TASK #4: When attention is called, please get together in your reading group and do the following in-class activity:

1. Each group member will take 1 chapter he/she read from the book. Try to spread this out so that all chapters that have been read are represented. 
2. Using the five W's, identify the five elements/information in that chapter: who is the chapter about, what happens in the chapter, where does the chapter take place, when does the chapter take place within the reported story, and possible reasons why (what does the author give the reader as way of explanation of events in the story for that chapter?)
3. Turn in your answers either by the end of class (possible) or at least next class (probable). Complete this task #4 for homework. 

If you are done before your group gathers for TASK #4, please work on your chosen novel ?'s (see below) instead.

Period 8:

Objective(of a person or their judgment) not influenced by personal feelings or opinions in considering and representing facts.

Subjectivebased on or influenced by personal feelings, tastes, or opinions.

New Journalism: a style of news writing and journalism, developed in the 1960's & 1970's that uses literary techniques deemed unconventional for journalism reporting because they affect a story's objectivity. New Journalism is traditionally written more subjectively (with bias or commentary from the author), although it includes facts and accounts of eyewitnesses more traditional with news journalism.

News Article: writing that discusses current or recent news of either general interest or on a specific topic. News articles are traditionally written objectively (without bias) and include facts and accounts of eyewitnesses to the happening event.

It has been over fifty years since the publication of In Cold Blood, Truman Capote’s “immaculately factual” novel that set off a still simmering controversy about whether the tactics of journalism and novel-writing can be merged into so-called “non-fictional” narrative. Capote claimed an original status for his book -- and In Cold Blood became the centerpiece for the “New Journalism” movement of the 1960s and 1970s. However, as successful as Capote was with his “non-fictional novel,” his historical perspective was a limited one.

Since the early eighteenth century days of novelist and newspaper editor Daniel Defoe, the relationship of the fields of journalism and literature has been interwoven and often tension-filled. For more than a century after Defoe, fact and fiction were often inseparable in journalism, but that changed as the industrialized press of the late 1800s adopted rigid formulas for fact finding and reporting. Since the commercialization of newspapers, many literary writers with a background in journalism, from Mark Twain and Willa Cather and Ernest Hemingway to Capote and Tom Wolfe and Hunter S. Thompson, have wrestled with the restrictions imposed by the methods of the news organizations where they worked. And they typically came to believe that they could explore the deeper truths of reality through fiction or “artistic” non-fiction in a way that was not possible in conventional journalism.

In 1973, Wolfe, who along with Capote is often credited for launching the “New Journalism” movement, claimed that modern novelists had abandoned realism and opened the field to the practitioners of “New Journalism.” This form of non-fictional writing about the real world – which Wolfe said had superseded the fictional novel in literary importance – spurned the writing formulas of traditional journalism and employed the narrative devices of fiction to convey social truths and a deeper human reality.

TASK: Chosen New Journalism Novels Test

Alone (without your group), please answer the following 5 questions for your book. This assignment will be due Wednesday, May 8. You should have completed your reading by this time. Use your time in the lab today during 8th period to either read or start answering these questions. Answers should be thoughtful and use textual evidence. Note: there are many parts to each question. Make sure you answer ALL parts of the question posed.

In Cold Blood ?'s:


  1. A journalist should always remain objective in reporting a story. Does the fact that Capote likely altered some of the dialogue and characterization in the book affect its merit as an example of the nonfiction novel? Does it affect your enjoyment of the work? How does his book differ in style from a newspaper article or feature? Give examples from the text to support your answer. What would this story have looked like if it had appeared as a journalistic article in the New York Times or a local newspaper like The City or The Democrat & Chronicle?
  2. If the murder victims weren't as white, prosperous, or well-liked as the Clutter family, do you think Capote would have written this book? Give reasons (using the text to support your answers) why it is important for writers and reporters to represent race, gender, culture, or class objectively? 
  3. Examine the writing/narrative techniques in this book. What's the effect on the reader of the author's technique of alternating between stories of the killers and the stories of the rest of the characters? What does this add or detract from the narrative of the story? What techniques does the author use to make this a nonfiction novel rather than just a history or work of journalism? How is this choice of narrative an effective one for Capote to make? 
  4. Even though we know immediately that the Clutters were murdered, the author doesn't give us the eyewitness details until 264 pages in. What's up with that? How does this book not follow the traditional inverted pyramid used in journalism? Is this tactic better or worse (does it strengthen or weaken the book) and why? Use examples from the text to support your answer.
  5. Would the story have been told differently if the author hadn't been an outsider to Kansas? If you lived in a small town where there were killers presumed to be on the loose, would you stick around? How is this novel a "romantic" view of small town American life? What scenes or passages conjure this romantic image? Given this viewpoint, how does this create conflict or irony with the violent murder? Use textual evidence to support your answer.
The Other Wes Moore ?'s:
1. During their youth, both Wes' spent most of their time in crime-ridden Baltimore and the Bronx. How important was that environment in shaping their stories and personalities? (Give examples from the text to support your answer). How does the author's own experience and upbringing create subjectivity in the book--remember that journalists aim to remain objective? What parts of the book are objective and which are subjective? Support your answer with the text.

2. Moore states that people often live up to the expectations projected on them. Is this true? If someone you care for expects you to succeed--or fail--will you? where does personal accountability come into play? Additionally, a reader's expectations of a news article or story may color or reaffirm their own biases. How might this book represent urban life in a negative light? Do you feel the book is an accurate depiction of life in an urban setting? Use textual support in your answer.

3. Discuss the writing/narrative structure and techniques used in the book. What's the effect on the reader of the author's technique of alternative personal narrative with that of the other Wes? What does this juxtaposition add or detract from the narrative of the story? What techniques does the author use to make this a nonfiction novel rather than just a history or work of journalism? How is this choice of narrative an effective one for Moore to make?

4. How does this book not follow the traditional inverted pyramid used in journalism? Is this tactic better or worse (does it strengthen or weaken the book) and why? Use examples from the text to support your answer. How does the book differ in style from a newspaper article or feature in the way it is structured (for ex. it has 3 parts...why does the author divide his book in this manner?)

5. Moore says "the chilling truth is that Wes's story could have been mine." Would the story have been told differently if the author had been an outsider: a stranger to Baltimore or from another State or from a rural setting or as a different gender? If you grew up like the other Wes how would you have made different choices? How is this novel pragmatic (useful) in "teaching" the reader about how to avoid tragic problems due to our environment or situation. For example, comment on the importance of family support, financial support, or education as ways to address America's crime and violence problem.

HOMEWORK: Keep reading your chosen novel. As you read, answer the ?'s. These will count as a test score for the book. Make sure you support your answers with enough textual evidence to convince me that you read carefully and have considered important points made in these novels. 

Friday, April 26, 2019

Editing Your 300 Word Article

How to Write a News Story (Video)

TASK #3
  • Examine your partner's 300 word article and identify the type of lead he/she used. Write the type of lead your partner used on the draft copy. 
  • Mark all your partner's mistakes/grammar or formatting errors on their article. Do this together while your partner watches. (If you're not sure there is a grammar/formatting error call me over to help). 
  • After editing, give the original draft back to the original writer.
  • Once you are done, please revise your OWN article and turn in the new draft for credit. Revise your article to avoid common or ineffective errors like the models mentioned above. For example: 
    • Change passive voice to active voice. 
    • Clarify long sentences. 
    • Remove many general words and replace with specific ones (or examples)
    • Rewrite introductions. 
    • Rearrange your structure. 
    • Use the inverted pyramid structure to restructure your work. 
  • Call this draft your second draft (draft #2) and turn in WITH YOUR MARKED ORIGINAL. Note: your original draft should have your identified lead clearly marked as well.
Turn in your work (tasks #1-#3) by the end of class.


The five W’s (Who, What, Where, When, and Why) are considered foundational elements for storytelling and information gathering. They are important (and expected) from journalists.

The 5 W's are used to piece together important story elements to describe events. Everyone from journalists to crime scene investigators use them to help understand what happened in a given scenario.

TASK #4: When attention is called, please get together in your reading group and do the following in-class activity:

1. Each group member will take 1 chapter he/she read from the book. Try to spread this out so that all chapters that have been read are represented. 
2. Using the five W's, identify the five elements/information in that chapter: who is the chapter about, what happens in the chapter, where does the chapter take place, when does the chapter take place within the reported story, and possible reasons why (what does the author give the reader as way of explanation of events in the story for that chapter?)
3. Turn in your answers either by the end of class (possible) or at least next class (probable). Complete this task #4 for homework. 

HOMEWORK: Keep reading your chosen novel. Complete task #4 if you did not complete this during class. Please take a look at the inverted pyramid style for news writing. Use this format when writing your own articles.

Wednesday, April 24, 2019

300 Word Article: Editing; Types of Leads; The 5 W's

Today, please take a look at the following (we'll read this material together because it's so important!)

TASK #1: Journalistic writing style is different from fiction or poetry or script writing. Let's brainstorm some ways that it is different...What do you notice from reading non-fiction news articles (like the ones you read last class or from your reading of your chosen book) that seems different from short stories, novels, and poetry, for example? Jot your observations in the COMMENT section of this blog post.

Throughout this unit, we will be working on improving your journalistic writing style. How do we do that? Let's find out:

How to Write an Effective Lead:

The opening of a news story is called the lead. It is usually one paragraph, and sometimes only one sentence. The typical lead is called a summary lead or straight summary lead, and it summarizes the story; it tells the entire story in miniature as specifically and concisely as possible. The journalist's goal, as a general rule, is to write a clear, fairly short sentence that reveals all the important facts/details of the story--this would include telling the end result of the story as well. A reader should be able to read the lead and be informed about what happened without reading the rest of the story. This is occasionally what happens when people read newspapers and magazines.

A news story essentially has two parts, the lead, which gives the gist of the story, and the body, which adds details which expands on information given in the lead. The body is written in inverted pyramid style (see details below): short paragraphs in descending order of importance.

summary lead should answer two or more of the 5W's and H: who, what, when, where, why and how. Include those that are important to inform the reader and to tell the story clearly. Usually, however, the lead will include, as a minimum, the who, what and when.

In deciding what to include in the lead, ask yourself: What is the first question a reader would ask? What is the first thing you would tell another person about the situation or event? This is often called the news peg; it is the reason for writing the story. In other words it is the aspect that makes an event or occurrence newsworthy. See previous post for details about newsworthiness.Your lead might also focus on what journalists call the whammy, which is a fact or facts that make the story unique.

When writing the lead, you should attempt to feature the feature: put the most important aspect or main point first in the paragraph. Grab the reader's attention with the news immediately, without making your reader read through introductory words to find out what happened. This isn't radio or television news, where the reporter may slide into the heart of the story after an introductory sentence or two, which may be necessary so the listener will not miss important information. The written news story needs no such prompt, and if you slide into the story slowly you'll lose your reader. Newspaper readers expect to be informed about what happened immediately--no beating around the bush here.

In general Leads should:
  • open with bright, interesting, colorful nouns and verbs 
  • be brief (often only 20-30 words) 
  • be, for the most part, one sentence in length 
  • be concise, specific, and to the point 
  • effectively summarize the story 
  • "feature the feature" (see details above)
  • include attribution (the source) if needed for credibility 
  • give the title or position for any person mentioned 
  • should not include personal pronouns such as "we" and "you" 
  • should not include a reporter's opinion. News articles are not an editorial. Ever. Keep your own opinions to yourself. [note: we will be practicing the editorial and review later in this course!]
FEATURE THE FEATURE

Depending on what you decide is most important, any one of the 5W's or H could be featured, which means it is placed first in the opening sentence. 
Take a look at the follow facts:

Who: Washington television station
What: withdrew from a project to construct a 1,200-foot television transmitting tower
When: today
Where: in Silver Spring
Why: declining revenues
How: board of directors decided

The lead might read: A Washington television station announced its withdrawal today from a project to construct a 1,200-foot television transmitting tower in Silver Spring.

Whichever of the 5W's is mentioned first is featured in the lead.
  • When the who is featured, it is called a name lead. The example above is a name lead. It features the Washington television station. 
  • When the what is featured, it is called an event lead. Ex. Withdrawal from a project to construct a 1,200-foot television tower in Silver Spring was announced today by a Washington television station. This lead, however, is awkward because it is in passive voice; in other words, the one doing the action (the Washington television station) is at the end of the sentence as the objectActive voice requires that the subject of the sentence is doing the action, which means placing it first in the sentence, as in the original example. 
  • When the when is featured, it is called a time lead. Ex. Today a Washington television station announced its withdrawal from a project to construct a 1,200-foot television transmitting tower in Silver Spring. 
  • When the where is featured, it is called a place lead. Ex. A Silver Spring project to construct a 1,200-foot television transmitting tower was canceled today by a Washington television station. This, too, is passive rather than active voice. Avoid writing in the passive voice. 
  • When the why is featured it is called a cause lead. Ex. Because of declining revenues, a Washington television station announced its withdrawal today from a project to construct a 1,200-foot television transmitting tower in Silver Spring. 
  • When how is featured, it is called a manner lead. Ex. After a decision by the board of directors of a Washington television station, a project to construct a 1,200-foot television transmitting tower in Silver Spring has been canceled.
The most used openings for leads are the who and the what. The least used or weakest, are where and when. Rarely are place and time the most important aspects of the story, although they are usually included in the lead paragraph.

Below are examples of leads which feature the various 5W's & H. The words that make up the "W" that is featured are in bold face type.

EXAMPLES. PLEASE READ & NOTE:

WHO (name lead)
  • "Many gay and bisexual teens know plenty about AIDS and still don't protect themselves against the disease, two studies indicate." 
  • "A railroad worker threw a switch too soon and sent an Amtrak passenger train crashing head-on into a parked freight train, killing two people and injuring 44 others, investigators said Saturday." (However, even though this begins with the who, the lead co-features the why, the cause of the train wreck.)
  • "Reckless drivers who don't seem to be drunk may well be high on cocaine or marijuana, according to roadside tests that indicate drugs may rival alcohol as a hazard on the highway."
WHAT (event lead)
  • Jars and cans tumbled off store shelves and telephone poles swayed when an earthquake that was a "real good shaker" rumbled through Central California yesterday. 
  • A pack of wild monkeys terrorized a seaside resort town south of Tokyo last week, attacking 30 people and sending eight of them to the hospital with bites. (This also co-features the who or NAME LEAD.)
  • A would-be victim turned the tables on a suspected burglar early Sunday, sending him running from her house with a bullet wound to his chest, police said. (This also CO-features the who or NAME LEAD.)
WHY (cause lead)
  • With more amateurs cutting wood for use as an alternative to high-priced heating oil, hospitals are coping with an increasing number of injuries due to chain-saw accidents, reported the American College of Surgeons.
  • Two railway technicians who overlooked a wheel problem may be charged with negligent manslaughter in Germany's worst rail disaster, a news magazine reported Saturday. (This also co-features the who or NAME LEAD.)
HOW (manner lead)
  • Louisiana-Pacific Corp. plans to sell seven out-of-state lumber mills and expand production at 17 others in order to boost output by up to 40 percent. (The how in this lead is also the what or EVENT LEAD.)
Examples of when and where leads (time and place) are not given here because you should avoid using them. Professionals avoid them, so examples are hard to find.

We can learn how to "feature the feature" and avoid other mistakes by looking at examples of poorly written leads. Here are a few examples of the kinds of things to avoid:
  • IneffectiveSen. Robert Brown spoke to the assembled student body of Oakdale High School at 3 p.m. in the high school gym.
  • Who spoke is usually secondary in importance to what was said. And, the mechanical details -- time, date and place -- do not necessarily have to be included in the lead, since the event has already taken place. They can be worked in later, perhaps the second or third paragraph. "Assembled student body" is a burdensome, unnecessary phrase, and "high school" is used twice in one paragraph. Avoid repetition.
  • IneffectiveAt 3 p.m., March 18, in the high school gym, Robert Brown spoke.
  • Time and date (the when angle) are almost never important enough to merit first consideration in the lead, yet they are often used to kick off a speech story. The heart of this story is not included in the lead at all. Note, too, that in this reference the title for Robert Brown (senator) has been omitted. Titles should always be included on the first mention of an individual in the story.
  • IneffectiveTo further our interest in ecology, Sen. Robert Brown spoke today in the high school gym.
  • The why angle is usually not the most important aspect of a story and, therefore, it seldom works as the take-off point for a news story. Also, the use of second person (our), unless it's in a direct quotation, should be avoided in news writing.
  • IneffectiveLast Friday, March 18, all of the sophomore, junior and senior students assembled in the gymnasium. After Student Body President Gary Winchman led the students in the flag salute, Vice Principal Barry Jones presented Sen. Robert Brown, who talked about ecology.
  • This lead is filled with details that don't belong. It is basically written in chronological order rather than focusing on the "feature." It is dull, too long, and needs severe copy editing. In fact, it needs complete rewriting. It is also more than one sentence; most leads can be written as one smooth, flowing sentence.
  • Ineffective"We must clean up our rivers and streams and get the internal combustion machine out of the automobile and sit hard on the Food and Drug Administration to remove additives from our foods if we are ever going to clean up the air we breath and make our world a pleasant place to live in again," stated Robert Brown, senator, to the assembled student body of Oakdale High School on Friday, March 18, in the gym at 3 p.m.
  • The quotation is too long, covers too many subjects for the lead. In addition, mechanical details such as date and time, can be worked in later. Since the event has already happened it is not necessary to tell the readers the place and exact time in the lead. "Stated" is a stuffy, greatly over-used word for attribution. Save it for quoting material from official documents rather than people.
TASK #2: Choose two articles from an online news source and examine each article's lead. Write the headline and author, the newspaper or source you found the article, and write out the lead of the article. Finally, identify the type of lead used and explain whether or not the lead is effective or ineffective and why. Turn in this work by the end of class today!

TASK #3
  • Examine your partner's 300 word article and identify the type of lead you used. Write the type of lead you partner used on the copy. 
  • Mark all your partner's mistakes/grammar or formatting errors on their article. Do this together while your partner watches. (If you're not sure there is a grammar/formatting error call me over to help). 
  • Once you are done, please revise your OWN article and turn in the new draft for credit. Revise your article to avoid common or ineffective errors like the models mentioned above. For example: Change passive voice to active voice. Clarify long sentences. Rewrite introductions. Rearrange your structure. Use the inverted pyramid structure to restructure your work. Call this draft your second draft (draft #2) and turn in WITH YOUR MARKED ORIGINAL. Note: your original draft should have your identified lead clearly marked as well.
Turn in your work (tasks #1-#3) by the end of class.


The five W’s (Who, What, Where, When, and Why) are considered foundational elements for storytelling and information gathering. They are important (and expected) from journalists.

The 5 W's are used to piece together important story elements to describe events. Everyone from journalists to crime scene investigators use them to help understand what happened in a given scenario.

TASK #4: At at least 1:20, when attention is called, please get together in your reading group and do the following in-class activity:

1. Each group member will take 1 chapter he/she read from the book. Try to spread this out so that all chapters that have been read are represented. 
2. Using the five W's, identify the five elements/information in that chapter: who is the chapter about, what happens in the chapter, where does the chapter take place, when does the chapter take place within the reported story, and possible reasons why (what does the author give the reader as way of explanation of events in the story for that chapter?)
3. Turn in your answers either by the end of class (possible) or at least next class (probable). Complete this task #4 for homework. 

HOMEWORK: Keep reading your chosen novel. Complete task #4 if you did not complete this during class. Please take a look at the inverted pyramid style for news writing. Use this format when writing your own articles.

Sunday, April 21, 2019

Journalism: The 300 Word Article

This afternoon, please complete the two tasks.

Task #1: Find 3 news articles from the internet. Please select CNN, New York Times, Washington Post, The Chicago Tribune, or The Boston Globe.

  • On YOUR blog, read and summarize the 3 articles you read (include the headline, the author, and please link your articles to your blog post!)
  • Analyze the writing of these news articles. Are the sentences long, short, or in-between? Is the vocabulary difficult, average, or simple? Does the article get right to the point/thesis, or does it drag out the information? Where do you notice the most information: the introduction, the body, or the conclusion? Does the article cite its sources (where the reporter got the information they are reporting...this can also be interviews with people...etc.)? 
  • Is the article sensational or newsworthy in your opinion? Why or why not?

Make sure you have selected 3 articles and written about each article for full credit!

Task #2:

Newspaper journalists usually write a column or are given "inches" to fill for each edition. For an explanation of this, please take a moment to read the short article at this link.

Golden journalist rule: One inch = about 30-35 words.

Today you will write an article in the lab that will be about 8-10 "inches" (300-400 words).

300 Word Articles--the short and long of it!
There is a special kind of magazine/news article known as the 300-word article. Here is your next assignment and some "articles" about it and examples:

1. Use the link below to find a topic you would like to write about:
2. Once you have selected your topic, research and write a 300-400 word article.

3. Write your 300-400 word article by changing your paper to 2-columns (in other words, the writing should appear as two columns on the paper you hand in). Change your paper layout design to accommodate this.

4. Proofread and turn in when completed to complete this assignment.

Tips about writing a 300 word article by journalist Brian Nelson: 
"I am a professional writer and editor. This experience has led me to see that there are two types of three hundred word articles, those that are short and worthless, and those that are the shortest possible way to say something worthwhile.
Three hundred words sounds like a lot, but it only is to a child attempting to fulfill a quota on a boring topic.  To illustrate, I would like to point out that as you finish reading this particular sentence, you have just read 125 words. In other words, by finishing the introduction and half of the second paragraph you have read almost half of a 300 word article.
Thus, four or five paragraphs of three to five sentences each is all that a 300 word article would contain. Both writer and editor may benefit, then, from a template of sorts that ensures both readability and value in such limited writing space.
While many such templates are possible, one of the easiest to use and remember is to write an introduction of three sentences.  Then, a second paragraph which consists of a provocative first sentence.  A second sentence containing an example, and a third sentence summing up the first and second sentence in the form of a conclusion.
The third paragraph is three or four sentences applying the principals discussed in the second paragraph.  Depending upon the audience for the article, this is where the writer would discuss using the information in daily life, business, or for persuading others.  Also, any suggested paradigms.
Lastly, a concluding paragraph consisting of two sentences, one of which restates the introduction and the second of which claims the article supplies the proof or answer, depending upon the article being written.  Using this template, anyone can write useful 300 word articles in just minutes." (--by Brian Nelson)
So, if we take Mr. Nelson's advice, we have the following breakdown template:
  • Introduction (1st paragraph) 3 sentences (your hook, your lead-in, and your thesis). 
  • 2nd paragraph (3 sentences): a hook (topic sentence), an example, and a concluding statement summing up sentence 1 & 2. This should connect somehow to your introduction.
  • 3rd paragraph (3-4 sentences): 3-4 sentences connected to the 2nd paragraph to further discussion of the topic/thesis of the article. This might be a good place to put your facts, details, etc.
  • 4th paragraph (2 sentences): concluding statement & last, but not least, a restatement of your claim (thesis) and perhaps a reason we should care. 

Links for further help if you need it:
HOMEWORK: Please continue to read your selected non-fiction book: The Other Wes Moore or In Cold Blood. Bring your books back with you to our next class. If you didn't finish writing your article today, it will be considered late, but please complete it, if you didn't complete the draft in class.

Thursday, April 11, 2019

Propaganda Poster/Flier Project; End of Marking Period

Please take the first 15 minutes today to meet your reading group. Get together in groups based on the book you chose to read.

  • The Other Wes Moore by Wes Moore
  • In Cold Blood by Truman Capote

Answer the following questions with your group:

  1. Discuss how the author opens the story. Does the author start with description, an anecdote, a quote, a fact, etc? Does the story start with a description of a character or a setting? How effective do you think this opening hook is...did it make you want to read more? Why or why not?
  2. What sources does the author use in chapters 1-2? What facts or statistics does the author provide for us, the reader? What "factual" information is shared with us? Why? 
  3. Pay attention to the use of sentences. Do the sentences form a pattern or structure for the chapter? How does the author play around with pacing? Diction? Imagery or poetic devices? Find examples of these things and discuss whether or not you think the author is successful.
  4. Find a single line or passage from the chapters you read that you felt was effective. Share it with your group. What makes the sentence or passage effective? Discuss style with your peers.
  5. Other: discuss any questions or issues you came across as you read chapters 1-2. Together try to solve those problems. 

TASK #3: Now that you've completed tasks #1 & #2, it's your turn. Alone or with your partner, brainstorm an idea for your own graphic "flier" or "poster" advertising or using propaganda to appeal to a viewing audience. If these come out good, we'll hang them around the school.

How to do this:
  1. identify a current, modern-day issue that you feel passionate about
  2. What images come to your mind when you think of this issue? (jot these down as notes)
  3. What words or phrases do you think of? Write these down too.
  4. Can you connect a song, poem, person, celebrity, symbol, or popular culture item to the issue?
  5. What colors, shapes, lines, graphic elements might be connected to this issue? 
  6. Decide what will be your poster/ad/flier's dominant and subdominant images?
Then: Create and design! I suggest using a flier template. Use the samples/models above to help you. For more ideas/models, check out this site.

I found this site, which can help you create your projects! Check this link!

Turn in your poster draft before you leave today.

HOMEWORK: Please read your chosen non-fiction book: In Cold Blood or The Other Wes Moore. Bring your books back with you to our next class.

The end of the marking period happens Friday. Make sure all missing work/projects are turned in by that time.

Tuesday, April 9, 2019

Propaganda Poster/Flier Project

Please take a few minutes to view our class commercial projects (see post below). If you have not completed your commercial, please do so now and turn in your work after uploading your video to Youtube and send me the URL for your film in the COMMENT section below.

Propaganda Poster Project:

All advertising (commercials, product placement, billboards, etc.) is propaganda to a certain extent. Ads are meant for the viewer to BUY something. This can be a material object (a physical product or item) or an idea. The media is constantly bombarding us with products (physical or ideological) to sell us. Being aware of how you are "sold" a product is an important critical skill to have in our day and age.

Propaganda is the idea or statement (often false--perhaps 'alternative facts'--or exaggerated/hyperbole...) that are spread culturally in order to help a cause, a political leader or party, a government, or any established institution.

In the LAB: Please complete the following group/solo activities:

TASK #1: With your partner, please examine the posters below and discuss what you see. How is the artist/writer persuading you, what's the message, how is the subject treated or represented? Please note: some of these images are disturbing or promote politically incorrect material.Discuss with your partner your reaction and interpretation of the ad. Note the dominant and subdominant images/text.

























TASK #2: Alone or sharing earphones with your partner, take a look at these cartoon and videos. After viewing, discuss: What is the idea or statement being spread? How might the message help a specific cause? What biases are inherent in the message?:
Post a comment in the COMMENT section below about what you think regarding propaganda from viewing these materials. What sorts of propaganda do you notice (or have you noticed) in our school or in your own lives? What is the message "we" want to sell you?

TASK #3: Now that you've completed tasks #1 & #2, it's your turn. Alone or with your partner, brainstorm an idea for your own graphic "flier" or "poster" advertising or using propaganda to appeal to a viewing audience. If these come out good, we'll hang them around the school.

How to do this:
  1. identify a current, modern-day issue that you feel passionate about
  2. What images come to your mind when you think of this issue? (jot these down as notes)
  3. What words or phrases do you think of? Write these down too.
  4. Can you connect a song, poem, person, celebrity, symbol, or popular culture item to the issue?
  5. What colors, shapes, lines, graphic elements might be connected to this issue? 
  6. Decide what will be your poster/ad/flier's dominant and subdominant images?
Then: Create and design! I suggest using a flier template. Use the samples/models above to help you. For more ideas/models, check out this site.

I found this site, which can help you create your projects! Check this link!

HOMEWORK: Please read chapter 2 of your chosen non-fiction book: In Cold Blood or The Other Wes Moore. Bring your books back with you to our next class. If you did not read up to chapter 2, please do so.

The end of the marking period happens Friday. Make sure all missing work/projects are turned in by that time.

Friday, April 5, 2019

Student Commercial Projects

Enjoy!

Madison, Jonaya, & Tali
Valerie
A'layza
Emma
Farhan
Tia, Aalaysia, Lesana
Wesley & Degraj

Commercial Projects Due! Chapter 11 ?'s Due! PSA & Propaganda Extra Credit

Your commercial projects are due today. Please upload your films to Youtube and place the URL in my comment section of this blog post, please!

Also due: Your chapter 11 (Google Classroom) questions are due. This counts as a test/quiz score.

When you complete your editing/commercial projects today, please do the following activities:

  1. If you have missing, incomplete, or late work please complete and turn this in. The marking period ends next week Friday. No projects/late work will be accepted after next Friday for MP3.
  2. Read and watch the material on PSA's and Propaganda. We will discuss public relations as we work on our unit on Journalism (that's what's next!) (see below!)
  3. Speaking of Journalism, 8th period we will be traveling down to the library to pick up one of two non-fiction journalism-type books. Select one of the two and begin reading it. We will be discussing what else to do with this assignment next week. But I want to get it in your hands so that those of you who need extra time to read have the book and can start reading.
PSAs & Propaganda
Note these 3 differences in our definitions:


  • Public Relations is the business of shaping and maintaining a public image of a celebrity, company, organization, or, even, a government. The Public is defined as clients, voters, members of a community, media consumers, parents/students, online groups, citizens...basically, anyone consuming mass media. With social media, public relations can directly influence or manipulate the masses. Take, for example, Mark Zuckerberg's recent PR blunder and the Cambridge Analytica apology.
  • Propaganda is the idea or statement (often false or exaggerated/hyperbole...) that are spread culturally in order to help a cause, a political leader or party, a government, or any established institution. The fiasco concerning the Russian Bots, for example, are a good example of this.
  • Advertising, on the other hand, uses simple or fixed messages through "ads" to influence a consumer to buy a product. This may include product placement on social media or in films, for example.

PSAs (Public Service Announcements) were originally used by the War Advertising Council (...can you make connections here to propaganda?...) created in 1941, to encourage American to join the war effort in Europe. The War Council (and later Ad Council, after the war) began a large campaign to influence American society on many fronts. Perhaps inspired by propaganda films such as Reefer Madness (1936), the campaigns focus on education (social messages and needs of a country or political system).

A PSA is generally short (about :30 sec. or up to a minute or two) and instead of selling a PRODUCT, the writer is attempting to sell an IDEA. PSAs are a type of propaganda

These short films were supplied to broadcasters free of charge to use whenever they wished. American broadcasters created several short PSA educational videos in the popular School House Rock videos. Here are a few...
"The usefulness of PSA as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the 60s, 70s and much of the 80s," and are sometimes called: "fillers". PSA's are still being produced. Broadcasters are, however, turning to third-party filler material and paid advertising to deal with unused airtime.
Here are few more modern examples:
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity. You can find more examples at the Ad Council website:

Extra Credit TASK: take a look at these cartoons, PSA commercials, or media clips, and ask: What is the idea, statement, or image being shaped or spread? How might the message help a specific cause? What biases are inherent in the message? Then, in the COMMENT section of this post, please choose a few examples from what you've studied here and comment on the role of Public Relations & Propaganda in our Media today.

Commercial/PSAs:
More Propaganda and PSA films:
Cartoons:
HOMEWORK: Please read the chapter 1 of the book you selected. Bring your books back to our next class.

Wednesday, April 3, 2019

Commercial Project: Day 3; Quick Stop with PSA's and Propaganda

Please continue to edit and complete your commercial project. Some students are already finished--Congratulations!

Use your time in the lab to work on your editing of the project (editing film takes a lot of time!) and get caught up with any missing/late work if you find yourself done. Also, almost everybody did not complete the required participation videos so I'm reposting here.

Check out these how-to videos for tips about making a commercial. After viewing the 3 videos, in the COMMENT section of this blog post, please record what you learned about making a commercial from the videos--what information seems most helpful? Make sure you mention your sources! (past due today):
Finally, if you cannot find time to shoot your commercial outside of school, please use the time today in the lab to shoot your project. Let me know what your group needs and we'll see how to help you. Several groups did this last class, so now is the time to edit!

Our next unit will focus on journalism. There are various parts to this unit of the class. We will conclude the course with film to prepare us for next year's courses. One unit we will breeze over is the PSA/Propaganda unit. If you have completed your project, spend some time looking at these videos and this information about PSA's (public service announcements) and Propaganda in the media.

The PSA/Commercial Project

PSAs (Public Service Announcements) were originally used by the War Advertising Council (...can you make connections here to propaganda?...) created in 1941, to encourage American to join the war effort in Europe. The War Council (and later Ad Council, after the war) began a large campaign to influence American society on many fronts. Perhaps inspired by propaganda films such as Reefer Madness (1936), the campaigns focus on education (social messages and needs of a country or political system).

A PSA is generally short (about :30 sec. or up to a minute or two) and instead of selling a PRODUCT, the writer is attempting to sell an IDEA. PSAs are a type of propaganda

These short films were supplied to broadcasters free of charge to use whenever they wished. American broadcasters created several short PSA educational videos in the popular School House Rock videos. Here are a few...
"The usefulness of PSA as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the 60s, 70s and much of the 80s," and are sometimes called: "fillers". PSA's are still being produced. Broadcasters are, however, turning to third-party filler material and paid advertising to deal with unused airtime.
Here are few more modern examples:
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity. You can find more examples at the Ad Council website:
PSA announcements (since they are often promoted by the government or government institutions)

Public Relations is the business of shaping and maintaining a public image of a celebrity, company, organization, or, even, a government. The Public is defined as clients, voters, members of a community, media consumers, parents/students, online groups, citizens...basically, anyone consuming mass media. With social media, public relations can directly influence or manipulate the masses. Take, for example, Mark Zuckerberg's recent PR blunder and the Cambridge Analytica apology.

Propaganda is the idea or statement (often false or exaggerated/hyperbole...) that are spread culturally in order to help a cause, a political leader or party, a government, or any established institution. The fiasco concerning the Russian Bots, for example, are a good example of this.

Advertising, on the other hand, uses simple or fixed messages through "ads" to influence a consumer to buy a product. This may include product placement on social media or in films, for example.

Extra Credit TASK: take a look at these cartoons, PSA commercials, or media clips, and ask: What is the idea, statement, or image being shaped or spread? How might the message help a specific cause? What biases are inherent in the message? Then, in the COMMENT section of this post, please choose a few examples from what you've studied here and comment on the role of Public Relations & Propaganda in our Media today.

Commercial/PSAs:
More Propaganda and PSA films:
Cartoons:
HOMEWORK: Please read the chapter 11 handout on Advertising & Commercial Culture. Answer the ?'s for this unit by Friday, April 5. This score will count as a quiz grade. Your commercial projects are also due by Friday. If you have completed your work, please submit your URL for YouTube in the comment section below. Make sure the names of your group members is included.

Monday, April 1, 2019

Commercial Project: Day 2; Radio Plays

Commercial Project!

1. Work with a team of 1-3 people. 
2. Brainstorm and select a product that you will be advertising. Ex. a food item, a household appliance, a common useful item, a tool, a clothes brand, etc.
3. Come up with a campaign theme/idea for your ad.
4. Choose video/audio that you want to use with the ad. You can download audio/video from Youtube or from other sources. You need to use a converter program to do so...Remember: you want to save your work as an MP3 or MP4!
5. If you can, use computer graphics or your computer skills to enhance your project. Again, see The Toothbrush Ad as an excellent example of what we want.
6. Use the storyboards to flesh out an idea.
7. Film your product/scene.
8. Edit your film and upload to Youtube. Send me the URL link.

Don’t get too carried away with elaborate visual elements; they can drive up the cost of your TV ads (or you won't be able to do these cool effects as students in our video editing programs...). You can create visuals that are effective but cheap with just takes a bit of creativity. 

For example, instead of having a herd of wild horses gallop through a scene, you can use the sound effects of a herd of wild horses galloping by off-camera.

And did I mention this ad?

Today, to inspire you, check out these how-to videos for tips about making a commercial. After viewing the 3 videos, in the COMMENT section of this blog post, please record what you learned about making a commercial from the videos--what information seems most helpful? Make sure you mention your sources! (due today):

If you cannot find time to shoot your commercial outside of school, please use the time today in the lab to shoot your project. Let me know what your group needs and we'll see how to help you.

If you finish early (or need a short break), take a look at our Radio Plays in our Google classroom.


HOMEWORK: Please read the chapter 11 handout on Advertising & Commercial Culture. Answer the ?'s for this unit by Friday, April 5. This score will count as a quiz grade. 

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