Your commercial projects are due today. Please upload your films to Youtube and place the URL in my comment section of this blog post, please!
Also due: Your chapter 11 (Google Classroom) questions are due. This counts as a test/quiz score.
When you complete your editing/commercial projects today, please do the following activities:
Extra Credit TASK: take a look at these cartoons, PSA commercials, or media clips, and ask: What is the idea, statement, or image being shaped or spread? How might the message help a specific cause? What biases are inherent in the message? Then, in the COMMENT section of this post, please choose a few examples from what you've studied here and comment on the role of Public Relations & Propaganda in our Media today.Also due: Your chapter 11 (Google Classroom) questions are due. This counts as a test/quiz score.
When you complete your editing/commercial projects today, please do the following activities:
- If you have missing, incomplete, or late work please complete and turn this in. The marking period ends next week Friday. No projects/late work will be accepted after next Friday for MP3.
- Read and watch the material on PSA's and Propaganda. We will discuss public relations as we work on our unit on Journalism (that's what's next!) (see below!)
- Speaking of Journalism, 8th period we will be traveling down to the library to pick up one of two non-fiction journalism-type books. Select one of the two and begin reading it. We will be discussing what else to do with this assignment next week. But I want to get it in your hands so that those of you who need extra time to read have the book and can start reading.
- Book Choices: (Choose 1)
- In Cold Blood by Truman Capote: Capote writes about a senseless, violent killing in a little American town. See the review from NPR.
- The Other Wes Moore by Wes Moore. 2 boys, same name, same city, two very different fates. Read the review from the Milwaukee Times.
PSAs & Propaganda
Note these 3 differences in our definitions:
- Public Relations is the business of shaping and maintaining a public image of a celebrity, company, organization, or, even, a government. The Public is defined as clients, voters, members of a community, media consumers, parents/students, online groups, citizens...basically, anyone consuming mass media. With social media, public relations can directly influence or manipulate the masses. Take, for example, Mark Zuckerberg's recent PR blunder and the Cambridge Analytica apology.
- Propaganda is the idea or statement (often false or exaggerated/hyperbole...) that are spread culturally in order to help a cause, a political leader or party, a government, or any established institution. The fiasco concerning the Russian Bots, for example, are a good example of this.
- Advertising, on the other hand, uses simple or fixed messages through "ads" to influence a consumer to buy a product. This may include product placement on social media or in films, for example.
PSAs (Public Service Announcements) were originally used by the War Advertising Council (...can you make connections here to propaganda?...) created in 1941, to encourage American to join the war effort in Europe. The War Council (and later Ad Council, after the war) began a large campaign to influence American society on many fronts. Perhaps inspired by propaganda films such as Reefer Madness (1936), the campaigns focus on education (social messages and needs of a country or political system).
A PSA is generally short (about :30 sec. or up to a minute or two) and instead of selling a PRODUCT, the writer is attempting to sell an IDEA. PSAs are a type of propaganda.
These short films were supplied to broadcasters free of charge to use whenever they wished. American broadcasters created several short PSA educational videos in the popular School House Rock videos. Here are a few...
"The usefulness of PSA as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the 60s, 70s and much of the 80s," and are sometimes called: "fillers". PSA's are still being produced. Broadcasters are, however, turning to third-party filler material and paid advertising to deal with unused airtime.
Here are few more modern examples:
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity. You can find more examples at the Ad Council website:
A PSA is generally short (about :30 sec. or up to a minute or two) and instead of selling a PRODUCT, the writer is attempting to sell an IDEA. PSAs are a type of propaganda.
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity. You can find more examples at the Ad Council website:
- Go to Ad Council website to look over sample PSAs.
- Check this website and read about propaganda here to get you started: United States Holocaust Museum.
Commercial/PSAs:
- 1971: Environmental PSA
- 1970's Coca-Cola Commercial
- 1980's Commercial on Drugs & this one & 1990's anti-drug PSA
- Global Climate PSA
- Global Climate PSA #2
- Child Refugees PSA
- US Navy Recruitment & 2012 Marines Recruitment PSA & US Army
- For the clown-phobic student: 1960's commercial for cereal
- 1960's: Lunchroom Manners
- The Trouble with Women
- 1970's Anti-Marijuana Propaganda
- 1961's Anti-gay Propaganda - Boys Beware & one for the ladies...
- Sam: Short Film About Gender Identity and Bullying
- Education for Death (1943) Walt Disney
- Commando Duck (1944) Walt Disney
- Make Mine Freedom (1948)
- Duck and Cover (1951)
- Communist Propaganda
- Dare to Stand
HOMEWORK: Please read the chapter 1 of the book you selected. Bring your books back to our next class.
https://www.youtube.com/watch?v=6Ctya-oVpmo&list=UUOGwyCB8fZtJ6p7YTCXbafA
ReplyDeletehttps://www.youtube.com/watch?v=JyGmd76tTs8
ReplyDeleteEC: As for the Commercials/PSAs section I have seen the 1970s Coca-Cola commercial and it has an idea/statement/image about it that is obviously tailored to the time that in which it was released. That theme would be about world piece and interconnection, as it has many people from diverse culture singing abroad a hillside, and (of course) drinking a Coke. As Was during a period when war was not looked at the same way it used to be, negatively.For he cartoon it could be considered propaganda as it was made by the government, Duck and Cover. It was also highly tailored to the time, during the cold war when the threat of nuclear threat was higher than ever. So as to have the public feel safe and prepared ducking and covering drills were done. The bias is that the government knew it was bull crap and that the strategy of ducking and covering would ultimately end in death...but at least citizens FELT safe.
ReplyDeletehttps://youtu.be/aU3bohR4uH0
ReplyDeletehttps://youtu.be/kyuBH3e1VUM
ReplyDeletehttps://www.youtube.com/watch?v=-CNzRcuz_ZQ Me and Wesley's advertisement (Sponsored by legendary samurai)
ReplyDeletehttps://youtu.be/oZ9hvZB7xIU makenna melinda zachariah commercial
ReplyDeletehttps://www.youtube.com/watch?v=i4rQBhjrcIc
ReplyDeleteExtra Credit:
ReplyDeleteI watched the cartoon titled Duck and Cover which is a 1951 defense film. Duck and Cover was shown to older and younger children during the time of the Cold War which cause America to be afraid that Russia was going to bomb America. This cartoon was teaching children how to properly duck from explosions that might have happened because of the Cold War. This message could've help the younger and older children of America if the bomb actually happened. It informed everyone of what was going on outside of their knowledge but not completely. Some bias of the Duck and Cover video is if it should be considered a propaganda film or not. Some people put the film Duck and Cover in the category of a propaganda film because the bombing never happened and it cause many people to be worried about what they are ignorant too. But others see this film as informative and helpful.