Use your time in the lab to work on your editing of the project (editing film takes a lot of time!) and get caught up with any missing/late work if you find yourself done. Also, almost everybody did not complete the required participation videos so I'm reposting here.
Check out these how-to videos for tips about making a commercial. After viewing the 3 videos, in the COMMENT section of this blog post, please record what you learned about making a commercial from the videos--what information seems most helpful? Make sure you mention your sources! (past due today):
Propaganda is the idea or statement (often false or exaggerated/hyperbole...) that are spread culturally in order to help a cause, a political leader or party, a government, or any established institution. The fiasco concerning the Russian Bots, for example, are a good example of this.
Advertising, on the other hand, uses simple or fixed messages through "ads" to influence a consumer to buy a product. This may include product placement on social media or in films, for example.
Extra Credit TASK: take a look at these cartoons, PSA commercials, or media clips, and ask: What is the idea, statement, or image being shaped or spread? How might the message help a specific cause? What biases are inherent in the message? Then, in the COMMENT section of this post, please choose a few examples from what you've studied here and comment on the role of Public Relations & Propaganda in our Media today.
Commercial/PSAs:
- How to Shoot a Commercial
- How to Direct a Commercial from Start to Finish
- Creating a 30 second Commercial: What did I Learn?
Finally, if you cannot find time to shoot your commercial outside of school, please use the time today in the lab to shoot your project. Let me know what your group needs and we'll see how to help you. Several groups did this last class, so now is the time to edit!
Our next unit will focus on journalism. There are various parts to this unit of the class. We will conclude the course with film to prepare us for next year's courses. One unit we will breeze over is the PSA/Propaganda unit. If you have completed your project, spend some time looking at these videos and this information about PSA's (public service announcements) and Propaganda in the media.
The PSA/Commercial Project
Public Relations is the business of shaping and maintaining a public image of a celebrity, company, organization, or, even, a government. The Public is defined as clients, voters, members of a community, media consumers, parents/students, online groups, citizens...basically, anyone consuming mass media. With social media, public relations can directly influence or manipulate the masses. Take, for example, Mark Zuckerberg's recent PR blunder and the Cambridge Analytica apology.The PSA/Commercial Project
PSAs (Public Service Announcements) were originally used by the War Advertising Council (...can you make connections here to propaganda?...) created in 1941, to encourage American to join the war effort in Europe. The War Council (and later Ad Council, after the war) began a large campaign to influence American society on many fronts. Perhaps inspired by propaganda films such as Reefer Madness (1936), the campaigns focus on education (social messages and needs of a country or political system).
A PSA is generally short (about :30 sec. or up to a minute or two) and instead of selling a PRODUCT, the writer is attempting to sell an IDEA. PSAs are a type of propaganda.
These short films were supplied to broadcasters free of charge to use whenever they wished. American broadcasters created several short PSA educational videos in the popular School House Rock videos. Here are a few...
"The usefulness of PSA as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the 60s, 70s and much of the 80s," and are sometimes called: "fillers". PSA's are still being produced. Broadcasters are, however, turning to third-party filler material and paid advertising to deal with unused airtime.
Here are few more modern examples:
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity. You can find more examples at the Ad Council website:
A PSA is generally short (about :30 sec. or up to a minute or two) and instead of selling a PRODUCT, the writer is attempting to sell an IDEA. PSAs are a type of propaganda.
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity. You can find more examples at the Ad Council website:
- Go to Ad Council website to look over sample PSAs.
- Check this website and read about propaganda here to get you started: United States Holocaust Museum.
Propaganda is the idea or statement (often false or exaggerated/hyperbole...) that are spread culturally in order to help a cause, a political leader or party, a government, or any established institution. The fiasco concerning the Russian Bots, for example, are a good example of this.
Advertising, on the other hand, uses simple or fixed messages through "ads" to influence a consumer to buy a product. This may include product placement on social media or in films, for example.
Extra Credit TASK: take a look at these cartoons, PSA commercials, or media clips, and ask: What is the idea, statement, or image being shaped or spread? How might the message help a specific cause? What biases are inherent in the message? Then, in the COMMENT section of this post, please choose a few examples from what you've studied here and comment on the role of Public Relations & Propaganda in our Media today.
Commercial/PSAs:
- 1971: Environmental PSA
- 1970's Coca-Cola Commercial
- 1980's Commercial on Drugs & this one & 1990's anti-drug PSA
- Global Climate PSA
- Global Climate PSA #2
- Child Refugees PSA
- US Navy Recruitment & 2012 Marines Recruitment PSA & US Army
- For the clown-phobic student: 1960's commercial for cereal
- 1960's: Lunchroom Manners
- The Trouble with Women
- 1970's Anti-Marijuana Propaganda
- 1961's Anti-gay Propaganda - Boys Beware & one for the ladies...
- Sam: Short Film About Gender Identity and Bullying
- Education for Death (1943) Walt Disney
- Commando Duck (1944) Walt Disney
- Make Mine Freedom (1948)
- Duck and Cover (1951)
- Communist Propaganda
- Dare to Stand
HOMEWORK: Please read the chapter 11 handout on Advertising & Commercial Culture. Answer the ?'s for this unit by Friday, April 5. This score will count as a quiz grade. Your commercial projects are also due by Friday. If you have completed your work, please submit your URL for YouTube in the comment section below. Make sure the names of your group members is included.
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ReplyDeletehttps://www.youtube.com/watch?v=lhsFB8aDF6Q
ReplyDeleteIt was fascinating in the first video how important the lighting was to creating a mood and conveying the message emotionally. The second video really showed how many people are involved, like the person in Russia that helps him with his story boarding. The last video talked about how in one commercial you can only have one message and angle, which seems like an important lesson.
ReplyDeleteIn the first video I thought that the Rembrandt lighting (the triangle on the face) and having the actors not read scripts were very interesting. Also the financial aspect and how much time it took to edit it surprised me. In the second video I learned about how finding actors and story boarding are online now and as a director he didn't have to storyboard it to detail. He used the storyboard a lot more than we did in the actual shooting. In the last video I learned that someone with not a big budget or not a lot of time cant still shoot a 30 second video and have it look professional, but having 30 seconds is very short to have a whole message come across.
ReplyDeleteIn the first video on the NU SKIN brand, Parker Walbeck showed the importance of not being cheap with budget, as it can lead to a cheap looking video, which I thought was nice because you usually hear how to make nice vids without spending much money, He also talks about the importance of light which I thought was cool because I never thought it made much of a difference.The second video was great because Rubidium emphasizes on pre-planning using storyboards, lastly the third video was helpful because Dave starts out by saying he did research on other commercials and found one he wanted to base his off of, which can be a good start.
ReplyDeletehttps://www.youtube.com/watch?v=OSshIMU_5K0
ReplyDeleteConcerning the areas of the Commercials and PSAs area, I saw the 1970s Coca-Cola business and it has a thought or "proclamation" about it that is clearly custom fitted to the time that in which it was discharged. That subject would be about the peace of the world as a whole and consanguinity, as it has numerous individuals from assorted culture singing abroad a slope, and drinking a Coke. As was amid a period when a war was not taken a gander at a similar way it used to be, negatively. For the animation, it could be viewed as promulgation as it was made by the administration, Duck, and Cover. It was additionally very custom-made to the time, amid the virus war when the risk of atomic danger was higher than any time in recent memory. In order to have the open feel protected and arranged dodging and covering drills were finished. The inclination is that the legislature realized it was bull poop and that the system of dodging and covering would at last end in death but at any rate, the residents had a general feeling of safety.
ReplyDeleteThe second video truly demonstrated what number of individuals are included, similar to the individual in Russia that encourages him with his storyboarding. The last video discussed how in one business you can just have one message and edge, which appears to be an essential exercise. It was really captivating in the main video how imperative the lighting was to making an inclination and passing on the message inwardly. Also, I want to say that in the main(1st) video, the amazing lighting and having the performers not reading from a pre-written content were very much intriguing and stood out to me. Likewise, the budgetary perspective and the economy and how much time it actually took to alter the videos particularly astounded me very much. I personally, inspire from them as I have a passion for becoming a YouTuber(go subscribe to Legendary Samurai :)
ReplyDelete