Your film review drafts on Citizen Kane are due by the end of class today!
Please complete your film review and turn in your drafts today by the end of class. If you finish early, please read and take notes on the following ideas, as well as start your homework if you have time to do so.
EQ: How do graphic artists capture our attention? How can we use these tools to create propaganda, advertising, or become better photographers?
While you are not graphic designers, per se, knowing how key visual arts concepts are used (particularly to communicate) is an important part of understanding the media.Visual artists and writers often work together (in ad or marketing departments, for example) to design effective materials. It's all about communication!
#2: Check out one of the sites or photos below and view some graphic design/ads/poster examples/models. As you view, look specifically for examples of dominance, focal point, visual hierarchy, size, contrast, color, symmetry, style, grouping, unity, and similarity (see graphic above). Choose one image and analyze the picture/graphic. Identify the artist's use of dominance or the dominant image, focal point, visual hierarchy, etc. in the selected piece and explain how these elements work together to create an effective graphic design.
Please complete your film review and turn in your drafts today by the end of class. If you finish early, please read and take notes on the following ideas, as well as start your homework if you have time to do so.
EQ: How do graphic artists capture our attention? How can we use these tools to create propaganda, advertising, or become better photographers?
While you are not graphic designers, per se, knowing how key visual arts concepts are used (particularly to communicate) is an important part of understanding the media.Visual artists and writers often work together (in ad or marketing departments, for example) to design effective materials. It's all about communication!
CLASS/HOMEWORK: If you finish your film review draft before the end of class, please move on to this topic. If you don't get to this activity today, please complete this for homework. Either way, complete for homework and turn in next class.
#1: Please view and read the following article by Steven Bradley from "Smashing Magazine" on Design Principles. Identify and explain the following concepts (to be collected next class):
- Dominance
- How to establish dominance
- The dominant element
- Focal Point
- Levels of Dominance: dominant, subdominant, subordinate
- Visual Hierarchy
- Inverted Pyramid (handy info for writers!)
What stands out as important? Artists & photographers use visual hierarchy all the time to communicate ideas or themes in their photography. Explain in writing what you learned about graphic design from reading the article above and examining these graphics. In other words, how does knowing this information change or help you identify graphics, photographs, advertisements, or film shots? Is there value in knowing what design principles are working in a graphic/visual picture? Defend your answer with evidence from your own experience & opinion, as well as the article.
- Poster Art Digital Library
- Art of the Poster (see the menu selections for archives on the left side of the page)
- Digital Library: Art & Design
- Washington University Archive
- Mondotees Archive
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