PSAs (Public Service Announcements) were originally used by the War Advertising Council (...can you make connections here to propaganda?...) created in 1941, to encourage American to join the war effort in Europe. The War Council (and later Ad Council, after the war) began a large campaign to influence American society on many fronts. Perhaps inspired by propaganda films such as Reefer Madness, the campaigns focus on education (social messages and needs of a country or political system).
Check out these public service cartoons from the UK: Charley Says...
These short films were supplied to broadcasters free of charge to use whenever they wished. American broadcasters created several short PSA educational videos in the popular School House Rock videos. Here are a few...
Tea Party
I Got 6
Interplanet Janet
The Great Melting Pot
The Body Machine
Where the Money Goes
"The usefulness of PSA as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the 60s, 70s and much of the 80s," and are sometimes called: "fillers". PSA's are still being produced. Broadcasters are, however, turning to third-party filler material and paid advertising to deal with unused airtime.
Here are few more modern examples:
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity.
The PSA Project
Please complete the following steps (in order) to prepare for your project!
1. Please take 10 minutes at your computers to check out these links:
I Got 6
Interplanet Janet
The Great Melting Pot
The Body Machine
Where the Money Goes
The ease of publishing material on the internet has created a plethora of PSA announcements. Messages are only limited by our creativity.
The PSA Project
Please complete the following steps (in order) to prepare for your project!
1. Please take 10 minutes at your computers to check out these links:
- Go to Ad Council website to look over sample PSAs.
- Here are some links to AWARD-WINNING PSAs and to a sample SOTA student model of a PSA.
2. When time is called, please get into groups of 2-4. I encourage you to work with new people. If you do NOT have a partner, please see me to be assigned a partnership. Please make sure your partner(s) have some ability using Moviemaker or Adobe Premiere. A group that doesn't have anyone who is tech savvy can be very frustrating! Avoid this now by working with skilled peers, as opposed to your best friend with whom you always work! Our goal is collaborative learning, not perfection. Don't sweat the grade. Work with someone new!
3. Together use the Persuasion Map Handout to design your message using a strong thesis and reasons with facts and examples to support your argument.
4. Then work on your PSA outline handouts (see packet & instructions). Work together on an idea and flesh it out on the graphic organizers. Make sure you communicate effectively. Don't just assume the loudest or most talkative student has the only answer.
I would suggest you separate tasks. Someone could conduct research (get the facts!), someone could write the script (what words appear in the PSA, or write a brief voice over (VO) script), someone could find photos or graphics to illustrate your topic's points, someone should keep track of the time, someone could manage the editing, someone could research sound files to use as background music for your PSA, someone should make sure all members of the group are being productive, etc.
Divide up the responsibilities fairly. Use your partner's strengths! Help each other where needed. Set tasks and meet goals.
5. When your group is ready, begin working to create your PSA.
HOMEWORK: None. If you have time, you could begin filming/preparing your PSA.
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