Chapter One Review, Part 1; Mass Communication

Let's discuss the chapter. What did you annotate, highlight, or question? Comments about the chapter?

Keep these points in mind:

• Communication: the creation and use of symbol systems that convey information and meaning (includes languages, codes, motion pictures, etc.)
• Culture (from a media studies POV): the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values. A process that delivers the values of a society through products and meaning-making technologies. 
• Mass Media: cultural industries (the channels of communication) that produce and distributes songs, novels, TV shows, newspapers, movies, internet services, games, & cultural products to large numbers of people (consumers). 
• Mass Communication: the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels.
• Convergence: the overlapping process of growth or obsolescence of a media product as it is improved, reused, or rebranded again and again.
• Oral/Written Era: technology mostly delivered through oral/early written traditions (circa 1,000 BCE to the beginning of the Industrial Revolution.
• Print Revolution: 100CE (China) to about 1045. Development of moveable type (printing press)
• The Electronic Era: the rise of the Industrial Age (1800's) until about 1930's. 
• The Digital Era: 1930's through 1990's (the rise of computers/internet, etc.)
• Social Media: programs (online) that allow people from all over the world to have ongoing online conversations, share stories/experiences, or sharing interests and information.
• Linear Model of Mass Communication: Outdated model of communications. Senders transmit messages through mass media channels to a large group of receivers. Media functioned as a message filter. With more media (primarily the internet/digital sources), gatekeepers cannot regulate or control the spread of media easily.
• Cultural Model: Individuals bring diverse meaning to messages, given factors and differences in their culture (age, gender, education, etc.) to interpret, accept, or reject messages.
• Selective exposure: People seek messages and produce meanings that correspond to their own cultural beliefs, values, and interests.